Mark Kupferman's Blog » sweepstakes http://www.kupferman.com Kupferman.com is Mark Kupferman's home on the Internet featuring articles, reviews and comments on a variety of subjects. Sun, 19 Jun 2011 05:42:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 PSOL Boosts Response Rate +23% with Prizes http://www.kupferman.com/psol-incentives-boost-response-rates.htm http://www.kupferman.com/psol-incentives-boost-response-rates.htm#comments Wed, 12 Mar 2008 02:09:01 +0000 Mark Kupferman http://www.kupferman.com/blog/?p=131 Continue reading →]]> Lake Superior College recently collected data for its 4th Priorities Survey for Online Learners, a standardized-ish survey from Noel-Levitz that helps schools measure the satisfaction of their online programs.  What’s neat (from my perspective) is that this year they offered their survey pool of over 2000 potential respondents the chance to win one of 40 2 GB USB drives for participating in their PSOL survey and got a responses rate of 23%. When they last did the survey in 2006 without offering an incentive they only got a 17% response rate. That’s a 23% increase in the response rate.

Now I don’t know a ton of details about how they marketed this survey versus the last survey, but based on conducting numerous studies myself I can definitely say offering an incentive — even just a chance to win — can have a big impact on the response rate for your survey. I’m not 100% sure why, but I believe it is because it gives people who are on the fence about spending the time it will take to complete your survey are swayed enough by the incentive to take the plunge.

In any event, if you are going to go to all of the trouble to write, collect, analyze, and report on a survey, offering at least a small incentive is a great way to boost your response rate (make sure you keep in mind the applicable laws regarding sweepstakes)!

]]> http://www.kupferman.com/psol-incentives-boost-response-rates.htm/feed 0 Perseus hosts webcast on incentive strategies http://www.kupferman.com/perseus-hosts-free-webcast-on-incentive-strategies.htm http://www.kupferman.com/perseus-hosts-free-webcast-on-incentive-strategies.htm#comments Sat, 21 Oct 2006 17:03:33 +0000 Mark Kupferman http://www.kupferman.com/blog/?p=67 Continue reading →]]> In my experience, the use of incentives, whether it is the opportunity to win a prize in a drawing/sweepstakes or points towards some kind of special reward, can make a big difference in the response rate to an online survey. But what to offer? In what context? Perseus is offering a free webcast on Wednesday, October 25 or October 31 at 1pm entitled "Learn the Secrets of Affordable Incentive Strategies" to help answer these questions.

The hour long presentation, led by Larry Nichter (EVP of Restaurant.com) and Brian Koma (VP of Services for Websurveyor) will include:

  • Incentive best practices
  • When to use incentives
  • What types of incentives are most effective for increasing response rates, maximizing completion and improving data quality
  • How to put incentive strategies in place that don’t blow the budget

Sign up for the October 25 webcast
Sign up for the October 31 webcast
Sign up to learn about future Perseus Webcasts

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