Tag Archives: respondents

Using Pre-Survey Incentives to Increase Survey Response Rates

So let’s say that you need to get 500 survey responses. Which is going to be more efficient: sending a list of potential respondents a $5 gift cards along with a request to take a survey or them the promise of a $10 gift certificate if they take your survey? In 2002 Alhoscha Kaplan and Glenn White of Ernst & Young published a paper in which they did such a test and their results were a little surprising. Continue reading

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Prerequisites for Online Surveys Research

Conducting an online survey yourself is fairly easy, but it does require a few ingredients (other than the survey itself). If you can come up with these three things you can probably execute your own customer survey online: 1. You … Continue reading

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