Tag Archives: news

TiVo Announces Advertising Research Deal

TiVo and Information Resources Inc. have announced a new service that will link consumer DVR viewing patterns to purchase decisions. The service, called "IRI TiVo Consumer Insights Suite," will identify the DVR sales impact for individual products and brands based … Continue reading →

Posted on September 21, 2006 by kupferman | Tagged , , , , , | Leave a comment

Perseus and WebSurveyor win CRM Rising Star

Perseus Development Corporation and WebSurveyor, combined under a newly formed holding company funded by Austin Ventures, announced today they were selected as a winner of the CRM Rising Star award by the editors of CRM Magazine. Perseus Development Corporation is … Continue reading →

Posted on September 21, 2006 by kupferman | Tagged , , , , | Leave a comment

SPSS 15: Has Bells and Whistles, Will Go Mainstream?

New article by Stephen Swoyer today on the The Data Warehousing Institute web site about SPSS’s goal of becoming more "mainstream," partly based on the results of its integration of desktop analytic applications and server-based predictive analytics applications such as … Continue reading →

Posted on September 20, 2006 by kupferman | Tagged , , , , , | Leave a comment

Doubt cast over value of web polls

Robert Jaques of IT Week reviews a recent study reported in Journal of Consumer Research by London Business School and Duke University that suggestions that people respond very differently to the same question when typing rather than speaking an answer. … Continue reading →

Posted on July 19, 2006 by kupferman | Tagged , , , , , , | Leave a comment