Tag Archives: learning

Prerequisites for Online Surveys Research

Conducting an online survey yourself is fairly easy, but it does require a few ingredients (other than the survey itself). If you can come up with these three things you can probably execute your own customer survey online: 1. You … Continue reading →

Posted on September 4, 2007 by Mark Kupferman | Tagged , , , , , | Leave a comment

Building Your Own Survey Panel – Online Panel Management and Strategies

Julie Lemaster, an MBA student at the University of California- Riverside, has written an interesting paper (which is posted to the Sloan Center for Internet Retailing web site) entitled "Online Panel Management and Strategies: An Introduction for Managers." It is … Continue reading →

Posted on August 4, 2007 by Mark Kupferman | Tagged , , , , , , , , , , , , , , , | Leave a comment

Model for Maximizing Online Survey Panel Response Rates

Unless you have a practically limitless number of potential survey respondents at your disposal, you probably spend a lot of time thinking about how you can maximize your response rates — that is, the percentage of people that you invite … Continue reading →

Posted on January 15, 2007 by Mark Kupferman | Tagged , , , , , | Leave a comment

Improving Communications Between Questionnaire Designers and Survey Programmers

Phil and Ken Berry of BayaSoft recently gave a presentation at the 2006 American Marketing Association Research Conference designed to "equip market researchers with the tools and knowledge to design questionnaire documents that can be easily converted into online surveys, … Continue reading →

Posted on September 23, 2006 by Mark Kupferman | Tagged , , , | Leave a comment