Tag Archives: incentives

Four Factors That Determine the Maximum Length of Your Online Survey

How long should your online survey be? I’ve seen and participated in a number of discussions on this topics over the last several years. After all, you want to collect as much information as possible from your respondents but at the same time you don’t want to annoy them to the point where they quit the survey half-way through. I’ve compiled a list of four factors/questions which determine how long your online survey can reasonably be to avoid dropouts. Continue reading →

Posted on April 30, 2008 by Mark Kupferman | Tagged , , , , , , , | Leave a comment

Using Pre-Survey Incentives to Increase Survey Response Rates

So let’s say that you need to get 500 survey responses. Which is going to be more efficient: sending a list of potential respondents a $5 gift cards along with a request to take a survey or them the promise of a $10 gift certificate if they take your survey? In 2002 Alhoscha Kaplan and Glenn White of Ernst & Young published a paper in which they did such a test and their results were a little surprising. Continue reading →

Posted on March 24, 2008 by Mark Kupferman | Tagged , , , , , , | Leave a comment

PSOL Boosts Response Rate +23% with Prizes

Lake Superior College recently collected data for its 4th Priorities Survey for Online Learners, a standardized-ish survey from Noel-Levitz that helps schools measure the satisfaction of their online programs.  What’s neat (from my perspective) is that this year they offered their survey pool of … Continue reading →

Posted on March 11, 2008 by Mark Kupferman | Tagged , , , , , , , | Leave a comment

Prerequisites for Online Surveys Research

Conducting an online survey yourself is fairly easy, but it does require a few ingredients (other than the survey itself). If you can come up with these three things you can probably execute your own customer survey online: 1. You … Continue reading →

Posted on September 4, 2007 by Mark Kupferman | Tagged , , , , , | Leave a comment

Building Your Own Survey Panel – Online Panel Management and Strategies

Julie Lemaster, an MBA student at the University of California- Riverside, has written an interesting paper (which is posted to the Sloan Center for Internet Retailing web site) entitled "Online Panel Management and Strategies: An Introduction for Managers." It is … Continue reading →

Posted on August 4, 2007 by Mark Kupferman | Tagged , , , , , , , , , , , , , , , | Leave a comment

Survey Completion Incentives: Should you do it?

Response I recently posted to a question about survey incentives on LinkedIn: I’ve fielded dozens of online surveys — some with incentives, some without incentives. There is a huge difference in the results that you get — even if your … Continue reading →

Posted on March 28, 2007 by Mark Kupferman | Tagged , | Leave a comment

What is the impact of offering incentives?

Is it bad to offer incentives to people who complete your surveys? On more than one occasion I’ve had to answer this question for clients and others who were concerned that by offering a potential respondent some kind of perk … Continue reading →

Posted on December 9, 2006 by Mark Kupferman | Tagged , , | Leave a comment

Perseus hosts webcast on incentive strategies

In my experience, the use of incentives, whether it is the opportunity to win a prize in a drawing/sweepstakes or points towards some kind of special reward, can make a big difference in the response rate to an online survey. … Continue reading →

Posted on October 21, 2006 by Mark Kupferman | Tagged , , , , , | Leave a comment