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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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- Senior SQL Analyst/Web Developer: http://t.co/1UqMoFSl 07:10:13 PM January 31, 2012 from LinkedIn ReplyRetweetFavorite
- Social Media Timing: Should You Tweet Morning, Noon or Night? http://t.co/06v17Yuc 04:52:27 AM January 30, 2012 from Reeder ReplyRetweetFavorite
- Facebook Might Unveil Timeline Brand Pages On Feb. 29 http://t.co/EqYar3Vp 04:50:04 AM January 30, 2012 from Reeder ReplyRetweetFavorite
- Reading: "Google Algorithm Update Favors User Experience, frowns on too many ads above the fold."( http://t.co/tixgAkAd ) 06:46:26 AM January 22, 2012 from TwitThis ReplyRetweetFavorite
- How to encourage speeding in your surveys #MRX http://t.co/4mPbkNb3 01:56:41 PM January 13, 2012 from Reeder ReplyRetweetFavorite
- Majority of Shoppers Distrust Facebook Stores http://t.co/OmFatHTx via @marketingcharts 05:49:27 PM December 29, 2011 from Tweet Button ReplyRetweetFavorite
- Email Is The New Social http://t.co/1StjzVN3 01:55:43 AM December 08, 2011 from Reeder ReplyRetweetFavorite
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Tag Archives: Data Analysis Software
SPSS 18 New Features Survey
SPSS has been conducting a survey for the last couple of weeks to help them develop SPSS Statistics 18 (the “new” name of what has formerly just been known as SPSS 17). One generally imagines that the questions that are … Continue reading
SPSS or Excel
Why use a data analysis package like SPSS when you could use Excel? I’ve just come across an interesting marketing piece from SPSS that goes into benefits one gets from using a dedicated data analysis package instead of trying to do all of your analysis in a spreadsheet. While it would be fair to expect that this isn’t necessary an unbiased comparison, it might offer some food for thought to those of you trying to figure out why you should bother to upgrade. Continue reading
Review of SPSS Tables 16 (SPSS add-on)
Let’s say you’re a market researcher, you have an extra $1000 lying around, and you’re looking for an easier way to improve the look, feel and efficiency of your cross-tabs. What do you buy? If you’re me, you buy the the Tables add-on for SPSS. While the text below certainly isn’t a detailed tutorial on how to use SPSS Tables, it should give you an idea of the features it makes available to help you decide whether it is worth the money. Continue reading
QSR Releases NVivo 8 Qualitative Data Analysis Software
QSR International announced today the release of NVivo 8, their application for analyzing “very rich” text based information (which, incidentally, includes not just text but also videos, interview recordings, documents, and media clips). According to the web site, NVivo removes … Continue reading
SPSS 16 New Features
Click here to see my review of SPSS Statistics 17.0, the new version of SPSS. In the upcoming SPSS Directions User Conference in Prague (May 16) Product Management Director Kyle Weeks will discuss some of the new features in SPSS … Continue reading
Tim Macer reviews streamBASE GmbH’s Coding-Modul
In the March 2007 issue of Research, Tim Macer reviewed streamBASE GmbH’s Coding-Modul, a program specifically designed to assist in the process of coding a significant number of open-ended questions. Tim gave the software a generally positive review (4 out … Continue reading
SPSS vs. STATA
Found an interesting comparison between the features of SPSS and STATA (two statistical analysis packages), as provided by several statisticians on Windows Live Spaces: SPSS Advantages: Slightly more user friendly in making complex tables & graphs Nice routines for testing … Continue reading
Statistical Analysis with R
University of Missouri graduate student Mitch Hardin recently posted a note on his blog about how after spending a lot of quality time with SPSS he switched to R, a free software environment for statistical computing and graphics that runs … Continue reading
SPSS 15 Doesn’t Work with Microsoft Vista?
I came across a post on comp.soft-sys.stat.spss in which the purchaser of a new Dell system with Vista Home Premium edition was unable to install SPSS 13, 14, or 15. They indicate that they spoke to SPSS support, who told … Continue reading
Tim Macer reviews GMI Research Analyzer 2.0
Tim Macer recently reviewed GMI’s Research Analyzer in the February 2007 issue of Research Magazine. Research Analyzer is a fairly easy to use package for analyzing your data and creating reports without the usual hassle that comes from a more … Continue reading