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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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- Senior SQL Analyst/Web Developer: http://t.co/1UqMoFSl 07:10:13 PM January 31, 2012 from LinkedIn ReplyRetweetFavorite
- Social Media Timing: Should You Tweet Morning, Noon or Night? http://t.co/06v17Yuc 04:52:27 AM January 30, 2012 from Reeder ReplyRetweetFavorite
- Facebook Might Unveil Timeline Brand Pages On Feb. 29 http://t.co/EqYar3Vp 04:50:04 AM January 30, 2012 from Reeder ReplyRetweetFavorite
- Reading: "Google Algorithm Update Favors User Experience, frowns on too many ads above the fold."( http://t.co/tixgAkAd ) 06:46:26 AM January 22, 2012 from TwitThis ReplyRetweetFavorite
- How to encourage speeding in your surveys #MRX http://t.co/4mPbkNb3 01:56:41 PM January 13, 2012 from Reeder ReplyRetweetFavorite
- Majority of Shoppers Distrust Facebook Stores http://t.co/OmFatHTx via @marketingcharts 05:49:27 PM December 29, 2011 from Tweet Button ReplyRetweetFavorite
- Email Is The New Social http://t.co/1StjzVN3 01:55:43 AM December 08, 2011 from Reeder ReplyRetweetFavorite
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Recent Posts
Tag Archives: customer satisfaction
Top Box, Bottom Box, Mean Score
I was poking around in Google today and came upon an interesting article in the October, 2000 issue of hte CustomerSat.com monthly newsletter (appropriately entitled "CustomerSat.com Connections" about the relevance of using top box ratings, bottom box ratings and mean … Continue reading
Case Study: John Lewis collecting customer feedback with eDigitalResearch
eDigitalResearch today released a press release highlighting their relationship with U.K. based department store John Lewis, who is using their system to collect and report on real-time customer satisfaction related issues. eDigitalResearch’s Satisfaction Suite collects customer purchase information from the John Lewis … Continue reading
Embrace Mobile: Survey via Cell Phones
Katie Fehrenbacher of GigaOM posted a note today about Embrace, a UK-based mobile survey startup that has recently introduced MSurvey, a service for running questionnaires via cell phones. Embrace’s mobile solution is particularly useful for conducting very short surveys such … Continue reading
Satisfaction Surveys, Qualifying Attributes and Key Point of Differentiation
Customer research, taken out of its appropriate marketplace context, can be extremely misleading. Consider the scenario presented by Lior Arussy of the Strativity Group who in a recent DestinationCRM article where a research firm, after conducting a study to help … Continue reading
Research Dashboards
David Tebbut of IWRBlog (Information World Review) recently posted some interesting observations about Confirmit’s dashboard application, in which an online survey system is used to track customer attitudes in real time and report the results in an automatically updated "dashboard" … Continue reading
The Powerful Message of Customer Feedback
Lesie Pegel, senior consultant for Walker Information, recently posted the results of a study they conducted of over 1,500 users of customer feedback representing 37 of their clients. Although Walker found that 75% of respondents thought that the collection of … Continue reading
People Do What You Pay Them To
Peter Leppik posted an insightful story on the VocaLabs blog about a recent trip to his local Home Depot where an apparently store sponsored signed informed customers "9 or 10 = PASS, 1 through 8 = FAIL." The sign was … Continue reading →