Tag Archives: commentary

Research Dashboards

David Tebbut of IWRBlog (Information World Review) recently posted some interesting observations about Confirmit’s dashboard application, in which an online survey system is used to track customer attitudes in real time and report the results in an automatically updated "dashboard" … Continue reading →

Posted on October 11, 2006 by kupferman | Tagged , , , , , , | Leave a comment

Conducting Research in Virtual Communities

Mario Menti of msurveys.com recently posted a note on his blog describing how easy it was to create a survey, solicit responses, and then compensate the respondents in SecondLife. A very interesting, unique and possibily even useful experiment to be … Continue reading →

Posted on September 27, 2006 by kupferman | Tagged , , , , , , , | Leave a comment

Is the Internet changing marketing research?

Roy Poynter of The Future Place has posted a fascinating, thoughtful note about a session he led at a recent meeting of the World Association of Research Professionals (ESOMAR) in which the topic of discussion was the degree to which … Continue reading →

Posted on September 27, 2006 by kupferman | Tagged , , , , , | Leave a comment

Survey Software vs. Online Research Firms

Jared Heyman, president of Infosurv, recently published a white paper to Knowledgestorm.com entitled "The Benefits of Hiring a Full-Service Online Research Firm — Software vs. Online Research Firms," in which he pretty much "proves" that survey software should only be used … Continue reading →

Posted on September 26, 2006 by kupferman | Tagged , , , , | Leave a comment