Tag Archives: commentary

Prerequisites for Online Surveys Research

Conducting an online survey yourself is fairly easy, but it does require a few ingredients (other than the survey itself). If you can come up with these three things you can probably execute your own customer survey online: 1. You … Continue reading →

Posted on September 4, 2007 by Mark Kupferman | Tagged , , , , , | Leave a comment

Is SurveySoftwareReviews.com a sham sponsored by Prezza Technologies to Promote Prezza Checkbox Survey Software?

It would appear that SurveySoftwareReviews.com is published — or at least sponsored by — Prezza Technologies to promote Prezza Checkbox Survey software using fake reviews of Checkbox and competitors. I have a number of Google alerts set up to help me keep … Continue reading →

Posted on July 29, 2007 by Mark Kupferman | Tagged , | Leave a comment

SPSS Promotes Self By Trash Talking Internet Survey Research

SPSS recently put out a news release (which has been picked up by at least two news sites CRM Today and TMCnet) whose sole purpose appears to be to scare companies away from using the plethora of survey research tools in favor of … Continue reading →

Posted on July 28, 2007 by Mark Kupferman | Tagged , , , , , , , | Leave a comment

Survey Completion Incentives: Should you do it?

Response I recently posted to a question about survey incentives on LinkedIn: I’ve fielded dozens of online surveys — some with incentives, some without incentives. There is a huge difference in the results that you get — even if your … Continue reading →

Posted on March 28, 2007 by Mark Kupferman | Tagged , | Leave a comment

Richard Kassissieh Doesn’t Like Zoomerang

A couple of days ago Richard Kassiasieh of Kassblog posted an interesting commentary about Markettools’ Zoomerang product in which he expressed some concern not about the functionality of the service (which he thought was pretty straightforward) but about the branding, … Continue reading →

Posted on March 25, 2007 by Mark Kupferman | Tagged , , , | Leave a comment

20 Top Tips to Writing Effective Surveys

Martin Day, a Director of SurveyGalaxy, wrote an interesting article entitled "20 Top Tips to Writing Effective Surveys." The article is simply laid out, easy to read, and offers some pretty simple straightforward tips for writing online surveys (or offline … Continue reading →

Posted on February 21, 2007 by Mark Kupferman | Tagged , , , , | Leave a comment

People Do What You Pay Them To

Peter Leppik posted an insightful story on the VocaLabs blog about a recent trip to his local Home Depot where an apparently store sponsored signed informed customers "9 or 10 = PASS, 1 through 8 = FAIL." The sign was … Continue reading →

Posted on December 7, 2006 by Mark Kupferman | Tagged , , , , , , , | Leave a comment

Using Research Portals to Disseminate Results

Ray Poytner of The Future Place Blog recently posted an article entitled "The Push/Push Dichotomy – or why most reportals fail." It considers the value of "research portals" — which, by the way, refers to web sites set up by … Continue reading →

Posted on October 23, 2006 by Mark Kupferman | Tagged , , , , | Leave a comment

Pitfalls of New Product Development Research

Danielle Rodgers of Small Business Branding posted an interesting and thoughtful commentary about the potential benefits and pitfalls of using marketing research to make decisions in the new product development process. Her observations, which she follows up on with detailed … Continue reading →

Posted on October 21, 2006 by Mark Kupferman | Tagged , , | Leave a comment

Satisfaction Surveys, Qualifying Attributes and Key Point of Differentiation

Customer research, taken out of its appropriate marketplace context, can be extremely misleading. Consider the scenario presented by Lior Arussy of the Strativity Group who in a recent DestinationCRM article where a research firm, after conducting a study to help … Continue reading →

Posted on October 11, 2006 by Mark Kupferman | Tagged , , , | Leave a comment