Category Archives: Uncategorized

Improving The Look of Your Company Logo on Facebook

By following just a few guidelines it is possible to have your company logo look great on Facebook — as a profile picture and as a thumbnail. Continue reading →

Posted on January 20, 2011 by Mark Kupferman | Tagged , , , , , | 4 Comments

Online Center for Dentures & Dental Implants

Not for nothing, but I’ve just developed a new web site completely unrelated to MarketResearchTech for my dentist, who wanted to get onto the web. It takes a different approach than most dental related web sites and I’d certainly welcome your feedback before it goes live. Continue reading →

Posted on March 29, 2008 by Mark Kupferman | Leave a comment

nQual Rich Focus reviewed by Tim Macer

nQual Rich Focus is a new, hosted software solution for online focus groups in real time. It was recently reviewed by Tim Macer on his web site and received fairly positive feedback. From my perspective as a very likely potential … Continue reading →

Posted on November 29, 2007 by Mark Kupferman | Tagged , , , , , , | Leave a comment

Took a Bit of a Break

My responsibilities at work have kept me pretty busy for the last few months…so I have not been as diligent as I’d like to be with this web site. Hopefully I can rectify that going forward.

Posted on July 28, 2007 by Mark Kupferman | Leave a comment

Expressive Counseling

My wife Elizabeth, an Orlando therapist, recently launched a a web site at Orlando-Therapist.com. While it really doesn’t relate to the topic of this web site, if you have any comments about her site I’m glad to hear them!

Posted on July 1, 2007 by Mark Kupferman | Tagged | Leave a comment

20 Top Tips to Writing Effective Surveys

Martin Day, a Director of SurveyGalaxy, wrote an interesting article entitled "20 Top Tips to Writing Effective Surveys." The article is simply laid out, easy to read, and offers some pretty simple straightforward tips for writing online surveys (or offline … Continue reading →

Posted on February 21, 2007 by Mark Kupferman | Tagged , , , , | Leave a comment

How big should your sample be?

Is it enough to survey 100 people or are you only going to get useful results if you survey 1,000 people? The answer, unfortunately, really depends on the questions you are asking, the likely results, and your preferred "margin of … Continue reading →

Posted on December 9, 2006 by Mark Kupferman | Tagged , , , , | Leave a comment

Golden Hills Software SurveyGold 8.0 Released

SurveyGold from Golden Hills Software is an easy to use Internet-based survey software system that has been around for some time and has to some degree mastered the art of making online research a simple, don’t-have-to-think-to-hard-about-it process. Although the software is limited to … Continue reading →

Posted on December 7, 2006 by Mark Kupferman | Tagged , , , | Leave a comment

Recently Employed

Although because of the nature of this blog it is somewhat hard to say whether anyone noticed, but I haven’t updated the site much in he last few weeks. Just about one month ago I started a new position in charge of … Continue reading →

Posted on December 5, 2006 by Mark Kupferman | Leave a comment

Top Box, Bottom Box, Mean Score

I was poking around in Google today and came upon an interesting article in the October, 2000 issue of hte CustomerSat.com monthly newsletter (appropriately entitled "CustomerSat.com Connections" about the relevance of using top box ratings, bottom box ratings and mean … Continue reading →

Posted on November 16, 2006 by Mark Kupferman | Tagged , | Leave a comment