Category Archives: news

Consumers Rebel Against Marketers’ Endless Surveys

Last week 30 of the top executives in market research met for a rountable at the Research Industry Summit for Improving Respondent Cooperation. It would appear that response rates of less than 10 percent are becoming more common, with reports … Continue reading →

Posted on October 1, 2006 by Mark Kupferman | Tagged , , , , , , , | Leave a comment

HotelSurvey offers new guest satisfaction monitoring tool

Los Angeles based HotelSurvey has announced a new tool to help hotels and other hospitality related businesses to quickly capture customer feedback and resolve complaints before they result in defection using their new web-based survey platform. Features of the HotelSurvey system … Continue reading →

Posted on September 27, 2006 by Mark Kupferman | Tagged , , | Leave a comment

Grapevine Surveys Releases New Web-Based Employee Evaluation Tool

Grapevine Surveys announced today the release of a new version of Employee Evaluator, a 360 degree feedback web-based software package specifically designed for performing HR evaluations of all types, including employee evaluations, team assessments, performance appraisals, job reviews and multi-rater … Continue reading →

Posted on September 27, 2006 by Mark Kupferman | Tagged , , , , , , , , , , | Leave a comment

Zoomerang Unveils Education Resource Center

Zoomerang recently announced the creation of a new "Education Resource Center" which will provide practical tips and best practices to educators interested in revitalizing their academic initiatives. The program, which is closely integrated with Zoomerang’s online survey service, is designed … Continue reading →

Posted on September 26, 2006 by Mark Kupferman | Tagged , , , , | Leave a comment

Amae CI Suite Adds Massive Question Library

Amae Software has updated their post-call IVR survey system, Amae CI Suite to include a massive library of survey questions across a number of industry boundaries. "We’ve completed an extensive set of questions across many industries that can be copied … Continue reading →

Posted on September 25, 2006 by Mark Kupferman | Tagged , , , , , | Leave a comment

Using Blogs as Communities for Research

Better Business Blogging discusses a recent BusinessWeek article about the trend among high profile companies such as GSK, Kraft and Hewlett Packard of using online communities to research the perception of thier brands and the development of new products. Read … Continue reading →

Posted on September 25, 2006 by Mark Kupferman | Tagged , , | Leave a comment

MediaAnalyzer Opens U.S. Office

Germany-based MediaAnalyzer, whose unique AttentionTracking methodology combines survey research and eye tracking to monitor and understand the effectiveness of print advertising creative, web-page design and online ad effectiveness (as well as advertising via TV, direct mail, outdoor and other communications … Continue reading →

Posted on September 23, 2006 by Mark Kupferman | Tagged , , , | Leave a comment

TiVo Announces Advertising Research Deal

TiVo and Information Resources Inc. have announced a new service that will link consumer DVR viewing patterns to purchase decisions. The service, called "IRI TiVo Consumer Insights Suite," will identify the DVR sales impact for individual products and brands based … Continue reading →

Posted on September 21, 2006 by Mark Kupferman | Tagged , , , , , | Leave a comment

Perseus and WebSurveyor win CRM Rising Star

Perseus Development Corporation and WebSurveyor, combined under a newly formed holding company funded by Austin Ventures, announced today they were selected as a winner of the CRM Rising Star award by the editors of CRM Magazine. Perseus Development Corporation is … Continue reading →

Posted on September 21, 2006 by Mark Kupferman | Tagged , , , , | Leave a comment

SPSS 15: Has Bells and Whistles, Will Go Mainstream?

New article by Stephen Swoyer today on the The Data Warehousing Institute web site about SPSS’s goal of becoming more "mainstream," partly based on the results of its integration of desktop analytic applications and server-based predictive analytics applications such as … Continue reading →

Posted on September 20, 2006 by Mark Kupferman | Tagged , , , , , | Leave a comment