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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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- Senior SQL Analyst/Web Developer: http://t.co/1UqMoFSl 07:10:13 PM January 31, 2012 from LinkedIn ReplyRetweetFavorite
- Social Media Timing: Should You Tweet Morning, Noon or Night? http://t.co/06v17Yuc 04:52:27 AM January 30, 2012 from Reeder ReplyRetweetFavorite
- Facebook Might Unveil Timeline Brand Pages On Feb. 29 http://t.co/EqYar3Vp 04:50:04 AM January 30, 2012 from Reeder ReplyRetweetFavorite
- Reading: "Google Algorithm Update Favors User Experience, frowns on too many ads above the fold."( http://t.co/tixgAkAd ) 06:46:26 AM January 22, 2012 from TwitThis ReplyRetweetFavorite
- How to encourage speeding in your surveys #MRX http://t.co/4mPbkNb3 01:56:41 PM January 13, 2012 from Reeder ReplyRetweetFavorite
- Majority of Shoppers Distrust Facebook Stores http://t.co/OmFatHTx via @marketingcharts 05:49:27 PM December 29, 2011 from Tweet Button ReplyRetweetFavorite
- Email Is The New Social http://t.co/1StjzVN3 01:55:43 AM December 08, 2011 from Reeder ReplyRetweetFavorite
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Category Archives: methodology
RelevantView Adds Card Sort to Online Research Capabilities
For those of you tired of simple multiple choice radio box, check box kind of online survey questions, RelevantView has created a new online survey tool that offers the ability to have users participate in an online card sort much … Continue reading
Research Dashboards
David Tebbut of IWRBlog (Information World Review) recently posted some interesting observations about Confirmit’s dashboard application, in which an online survey system is used to track customer attitudes in real time and report the results in an automatically updated "dashboard" … Continue reading
Consumers Rebel Against Marketers’ Endless Surveys
Last week 30 of the top executives in market research met for a rountable at the Research Industry Summit for Improving Respondent Cooperation. It would appear that response rates of less than 10 percent are becoming more common, with reports … Continue reading
Conducting Research in Virtual Communities
Mario Menti of msurveys.com recently posted a note on his blog describing how easy it was to create a survey, solicit responses, and then compensate the respondents in SecondLife. A very interesting, unique and possibily even useful experiment to be … Continue reading
Is the Internet changing marketing research?
Roy Poynter of The Future Place has posted a fascinating, thoughtful note about a session he led at a recent meeting of the World Association of Research Professionals (ESOMAR) in which the topic of discussion was the degree to which … Continue reading
Survey Software vs. Online Research Firms
Jared Heyman, president of Infosurv, recently published a white paper to Knowledgestorm.com entitled "The Benefits of Hiring a Full-Service Online Research Firm — Software vs. Online Research Firms," in which he pretty much "proves" that survey software should only be used … Continue reading
Satisfaction Surveys, Qualifying Attributes and Key Point of Differentiation
Customer research, taken out of its appropriate marketplace context, can be extremely misleading. Consider the scenario presented by Lior Arussy of the Strativity Group who in a recent DestinationCRM article where a research firm, after conducting a study to help … Continue reading →