Mark Kupferman's Blog » events http://www.kupferman.com Kupferman.com is Mark Kupferman's home on the Internet featuring articles, reviews and comments on a variety of subjects. Sun, 19 Jun 2011 05:42:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Perseus hosts webcast on incentive strategies http://www.kupferman.com/perseus-hosts-free-webcast-on-incentive-strategies.htm http://www.kupferman.com/perseus-hosts-free-webcast-on-incentive-strategies.htm#comments Sat, 21 Oct 2006 17:03:33 +0000 Mark Kupferman http://www.kupferman.com/blog/?p=67 Continue reading →]]> In my experience, the use of incentives, whether it is the opportunity to win a prize in a drawing/sweepstakes or points towards some kind of special reward, can make a big difference in the response rate to an online survey. But what to offer? In what context? Perseus is offering a free webcast on Wednesday, October 25 or October 31 at 1pm entitled "Learn the Secrets of Affordable Incentive Strategies" to help answer these questions.

The hour long presentation, led by Larry Nichter (EVP of Restaurant.com) and Brian Koma (VP of Services for Websurveyor) will include:

  • Incentive best practices
  • When to use incentives
  • What types of incentives are most effective for increasing response rates, maximizing completion and improving data quality
  • How to put incentive strategies in place that don’t blow the budget

Sign up for the October 25 webcast
Sign up for the October 31 webcast
Sign up to learn about future Perseus Webcasts

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