Category Archives: commentary

Using Research Portals to Disseminate Results

Ray Poytner of The Future Place Blog recently posted an article entitled "The Push/Push Dichotomy – or why most reportals fail." It considers the value of "research portals" — which, by the way, refers to web sites set up by … Continue reading →

Posted on October 23, 2006 by kupferman | Tagged , , , , | Leave a comment

Pitfalls of New Product Development Research

Danielle Rodgers of Small Business Branding posted an interesting and thoughtful commentary about the potential benefits and pitfalls of using marketing research to make decisions in the new product development process. Her observations, which she follows up on with detailed … Continue reading →

Posted on October 21, 2006 by kupferman | Tagged , , | Leave a comment

Satisfaction Surveys, Qualifying Attributes and Key Point of Differentiation

Customer research, taken out of its appropriate marketplace context, can be extremely misleading. Consider the scenario presented by Lior Arussy of the Strativity Group who in a recent DestinationCRM article where a research firm, after conducting a study to help … Continue reading →

Posted on October 11, 2006 by kupferman | Tagged , , , | Leave a comment

Research Dashboards

David Tebbut of IWRBlog (Information World Review) recently posted some interesting observations about Confirmit’s dashboard application, in which an online survey system is used to track customer attitudes in real time and report the results in an automatically updated "dashboard" … Continue reading →

Posted on October 11, 2006 by kupferman | Tagged , , , , , , | Leave a comment

Conducting Research in Virtual Communities

Mario Menti of msurveys.com recently posted a note on his blog describing how easy it was to create a survey, solicit responses, and then compensate the respondents in SecondLife. A very interesting, unique and possibily even useful experiment to be … Continue reading →

Posted on September 27, 2006 by kupferman | Tagged , , , , , , , | Leave a comment

Is the Internet changing marketing research?

Roy Poynter of The Future Place has posted a fascinating, thoughtful note about a session he led at a recent meeting of the World Association of Research Professionals (ESOMAR) in which the topic of discussion was the degree to which … Continue reading →

Posted on September 27, 2006 by kupferman | Tagged , , , , , | Leave a comment