Category Archives: advertising research

MediaAnalyzer Opens U.S. Office

Germany-based MediaAnalyzer, whose unique AttentionTracking methodology combines survey research and eye tracking to monitor and understand the effectiveness of print advertising creative, web-page design and online ad effectiveness (as well as advertising via TV, direct mail, outdoor and other communications … Continue reading

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TiVo Announces Advertising Research Deal

TiVo and Information Resources Inc. have announced a new service that will link consumer DVR viewing patterns to purchase decisions. The service, called "IRI TiVo Consumer Insights Suite," will identify the DVR sales impact for individual products and brands based … Continue reading

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