How to choose a call center solution that provides good customer feedback data

Stefania Viscusi of TMCnet recently posted an article that offers ten top considerations for selecting call center software for your company. Although not completely on topic, it does have some research ramifications (one would hope that your call center is in some way integrated into the collection of customer satisfaction data, which is definitely marketing research related).

Read the full article at TMCnet.
Props to Jim Berkowitz for finding this article first!

Posted on by Mark Kupferman. This entry was posted in Evaluation Criteria, Uncategorized and tagged , . Bookmark the permalink.

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