Using Blogs as Communities for Research

Better Business Blogging discusses a recent BusinessWeek article about the trend among high profile companies such as GSK, Kraft and Hewlett Packard of using online communities to research the perception of thier brands and the development of new products.

Read the full post at Better Business Blogging.

Posted on by Mark Kupferman. This entry was posted in news and tagged , , . Bookmark the permalink.

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