About Kupferman.com
Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
Chat with Mark or
Twitter: kupferman
- Senior SQL Analyst/Web Developer: http://t.co/1UqMoFSl 07:10:13 PM January 31, 2012 from LinkedIn ReplyRetweetFavorite
- Social Media Timing: Should You Tweet Morning, Noon or Night? http://t.co/06v17Yuc 04:52:27 AM January 30, 2012 from Reeder ReplyRetweetFavorite
- Facebook Might Unveil Timeline Brand Pages On Feb. 29 http://t.co/EqYar3Vp 04:50:04 AM January 30, 2012 from Reeder ReplyRetweetFavorite
- Reading: "Google Algorithm Update Favors User Experience, frowns on too many ads above the fold."( http://t.co/tixgAkAd ) 06:46:26 AM January 22, 2012 from TwitThis ReplyRetweetFavorite
- How to encourage speeding in your surveys #MRX http://t.co/4mPbkNb3 01:56:41 PM January 13, 2012 from Reeder ReplyRetweetFavorite
- Majority of Shoppers Distrust Facebook Stores http://t.co/OmFatHTx via @marketingcharts 05:49:27 PM December 29, 2011 from Tweet Button ReplyRetweetFavorite
- Email Is The New Social http://t.co/1StjzVN3 01:55:43 AM December 08, 2011 from Reeder ReplyRetweetFavorite
Blogroll
Categories
- case studies
- commentary
- Data Analysis Software
- Evaluation Criteria
- innovative techniques
- Internet Survey Software
- learning
- methodology
- Miscellaneous Posts
- news
- press-releases
- Qualitative
- Recommended Reading
- Research Related
- Reviews
- Software
- survey development
- Survey Software Industry
- text analytics software
- Uncategorized
-
Recent Posts
Monthly Archives: March 2008
Online Center for Dentures & Dental Implants
Not for nothing, but I’ve just developed a new web site completely unrelated to MarketResearchTech for my dentist, who wanted to get onto the web. It takes a different approach than most dental related web sites and I’d certainly welcome your feedback before it goes live. Continue reading
SPSS 16 for Mac Doesn't Make the Cut
Bertolt Meyer of Zurich, Switzerland has written a not-very-happy review of SPSS for the Mac 16.0. His general thesis is that it is the “most insulting piece of software” he has ever come across. He felt that it didn’t look nor act like an Macintosh application; it isn’t properly internationalized; and more than a dozen bugs. Continue reading
QuestionPro Survey Software Blog
The founders/employees of QuestionPro maintain an interesting company blog that, in addition to describing specific features of their service, also includes a variety of more useful, general information that anyone can theoretically use with any survey service. It’s always nice to see a company that isn’t just focused on getting more clients but is also willing to add to the general knowledge available online. Continue reading
Review of SPSS Tables 16 (SPSS add-on)
Let’s say you’re a market researcher, you have an extra $1000 lying around, and you’re looking for an easier way to improve the look, feel and efficiency of your cross-tabs. What do you buy? If you’re me, you buy the the Tables add-on for SPSS. While the text below certainly isn’t a detailed tutorial on how to use SPSS Tables, it should give you an idea of the features it makes available to help you decide whether it is worth the money. Continue reading
Optimal Design of Numeric Survey Questions
Have you ever gone to analyze the results of a survey in which you’ve asked for open-ended numeric information (that is, number based fields where respondents type in a number instead of choosing from a drop down list) only to find that many/some of your respondents have entered things like “10-20″ or “about 15?” You’re not alone. While many survey systems work to defeat these “alphanumeric elaborations,” Marak Fuchs published a paper last year in which he discussed the “optimal visual design of open-ended frequency questions in web surveys in order to reduce the percentage of alphanumeric elaborations and explicit extremes to frequency questions.” Continue reading
Using Pre-Survey Incentives to Increase Survey Response Rates
So let’s say that you need to get 500 survey responses. Which is going to be more efficient: sending a list of potential respondents a $5 gift cards along with a request to take a survey or them the promise of a $10 gift certificate if they take your survey? In 2002 Alhoscha Kaplan and Glenn White of Ernst & Young published a paper in which they did such a test and their results were a little surprising. Continue reading
How WebSurveyor Was Created
David Alison, the creator of WebSurveyor survey software, last week wrote a blog entry describing his process for writing the software, launching it, and getting a partner. His account consists of two posts: first describing the startup period, followed by a second post describing the company’s growth. Continue reading
MarketTools zTelligence adds new features
San Francisco-based MarketTools announced today that their survey software product, zTelligence has been given a variety of new features designed to make the product easier to use including several new advanced capabilities. New features include interactive video tutorials, frequently asked questions, a regular live training sessions; new authoring features designed to make survey development go faster; and new reporting features that improve flexibility. Continue reading
SPSS 17.0 Drops Support for PowerPC Macs
SPSS announced recently to its Mac-based customers that SPSS 17.0 for Mac would not be released for the PowerPC based Mac, effectively discontinuing SPSS development for the PowerPC. PowerPC Mac users presently represent about 3% of all online computer users, down from 4.2% back in 2006 when the Intel based Mac was released. Continue reading
My Top 5 Free SPSS Help Web Sites
I spend a lot of time working in SPSS, and occasionally I need answers about various techniques and methods that aren’t readily available in the included documentation. Fortunately, there is a tremendous amount of free SPSS information and training materials scattered all over the web. Here are a few of my favorites. Continue reading →