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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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- Senior SQL Analyst/Web Developer: http://t.co/1UqMoFSl 07:10:13 PM January 31, 2012 from LinkedIn ReplyRetweetFavorite
- Social Media Timing: Should You Tweet Morning, Noon or Night? http://t.co/06v17Yuc 04:52:27 AM January 30, 2012 from Reeder ReplyRetweetFavorite
- Facebook Might Unveil Timeline Brand Pages On Feb. 29 http://t.co/EqYar3Vp 04:50:04 AM January 30, 2012 from Reeder ReplyRetweetFavorite
- Reading: "Google Algorithm Update Favors User Experience, frowns on too many ads above the fold."( http://t.co/tixgAkAd ) 06:46:26 AM January 22, 2012 from TwitThis ReplyRetweetFavorite
- How to encourage speeding in your surveys #MRX http://t.co/4mPbkNb3 01:56:41 PM January 13, 2012 from Reeder ReplyRetweetFavorite
- Majority of Shoppers Distrust Facebook Stores http://t.co/OmFatHTx via @marketingcharts 05:49:27 PM December 29, 2011 from Tweet Button ReplyRetweetFavorite
- Email Is The New Social http://t.co/1StjzVN3 01:55:43 AM December 08, 2011 from Reeder ReplyRetweetFavorite
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Recent Posts
Monthly Archives: December 2006
SPSS Desktop Reporter
Not to go too much into detail yet, but we’ve been spending some time with SPSS Desktop Reporter 4.0. Wow. Despite the price, it’s a great software package with a lot of extremely useful features and worth every penny. What … Continue reading
Teen Mobile Research Panel Introduced
The N, MTV/Nickelodeon’s evening network for teens, has announced an alliance with mobile community provider mbuzzy.com to create a teen wireless research panel using the mbuzzy technology platform beginning in January. The program, to be called "Teens Everywhere" will allow … Continue reading
How big should your sample be?
Is it enough to survey 100 people or are you only going to get useful results if you survey 1,000 people? The answer, unfortunately, really depends on the questions you are asking, the likely results, and your preferred "margin of … Continue reading
What is the impact of offering incentives?
Is it bad to offer incentives to people who complete your surveys? On more than one occasion I’ve had to answer this question for clients and others who were concerned that by offering a potential respondent some kind of perk … Continue reading
AskItOnline Survey Software
Triexa, a Toronto-based company formerly know as Sensation Designs, is presently beta testing a new web-based survey software system called AskItOnline. Although I haven’t had a chance to play with it yet (the software is in "private" beta with only … Continue reading
Golden Hills Software SurveyGold 8.0 Released
SurveyGold from Golden Hills Software is an easy to use Internet-based survey software system that has been around for some time and has to some degree mastered the art of making online research a simple, don’t-have-to-think-to-hard-about-it process. Although the software is limited to … Continue reading
Affordable Data Tabbing Software
I recently received a request for information about the available data tabbing (cross-tab, table generating) software that is available out there and thought I might share what I know. Personally I was a little surprised that there aren’t more software … Continue reading
December 6, 2006
Tagged ANOVA, Chi-Square, cross-tab-software, Data Analysis Software, Global-Market-Insite, GMI-Research-Analyzer, marketing research, Memphis-Market-Intelligence, research results, SPSS, SPSS-Desktop-Reporter, SPSS-Dimensions, SPSS-Tables, Survey-Explorer, t-test, Wincross, z-test
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Recently Employed
Although because of the nature of this blog it is somewhat hard to say whether anyone noticed, but I haven’t updated the site much in he last few weeks. Just about one month ago I started a new position in charge of … Continue reading
People Do What You Pay Them To
Peter Leppik posted an insightful story on the VocaLabs blog about a recent trip to his local Home Depot where an apparently store sponsored signed informed customers "9 or 10 = PASS, 1 through 8 = FAIL." The sign was … Continue reading →