Monthly Archives: October 2006

Embrace Mobile: Survey via Cell Phones

Katie Fehrenbacher of GigaOM posted a note today about Embrace, a UK-based mobile survey startup that has recently introduced MSurvey, a service for running questionnaires via cell phones. Embrace’s mobile solution is particularly useful for conducting very short surveys such … Continue reading →

Posted on October 13, 2006 by Mark Kupferman | Tagged , , , , , , , , | Leave a comment

How to choose a call center solution that provides good customer feedback data

Stefania Viscusi of TMCnet recently posted an article that offers ten top considerations for selecting call center software for your company. Although not completely on topic, it does have some research ramifications (one would hope that your call center is … Continue reading →

Posted on October 11, 2006 by Mark Kupferman | Tagged , | Leave a comment

Satisfaction Surveys, Qualifying Attributes and Key Point of Differentiation

Customer research, taken out of its appropriate marketplace context, can be extremely misleading. Consider the scenario presented by Lior Arussy of the Strativity Group who in a recent DestinationCRM article where a research firm, after conducting a study to help … Continue reading →

Posted on October 11, 2006 by Mark Kupferman | Tagged , , , | Leave a comment

Attensity Expands Text Analytics Suite

Palo Alto, California based Attensity recently announced the release of version 4 of its text analytics suite which includes new methods of searching, querying, charting and graphing freeform text dynamically in an "easy to use" browser based interface. This release … Continue reading →

Posted on October 11, 2006 by Mark Kupferman | Tagged , , , | Leave a comment

RelevantView Adds Card Sort to Online Research Capabilities

For those of you tired of simple multiple choice radio box, check box kind of online survey questions, RelevantView has created a new online survey tool that offers the ability to have users participate in an online card sort much … Continue reading →

Posted on October 11, 2006 by Mark Kupferman | Tagged , , , , | Leave a comment

Research Dashboards

David Tebbut of IWRBlog (Information World Review) recently posted some interesting observations about Confirmit’s dashboard application, in which an online survey system is used to track customer attitudes in real time and report the results in an automatically updated "dashboard" … Continue reading →

Posted on October 11, 2006 by Mark Kupferman | Tagged , , , , , , | Leave a comment

Research vs. Insight

Recent quote from Rebeca M. Johnson, CMO of the Brinker Corporation restaurant chain: Researcher is good at technical tools…quantitative and qualitative. Insights provider uses those tools to provide actionable recommendations to the company. They manage with research but lead with … Continue reading →

Posted on October 9, 2006 by Mark Kupferman | Leave a comment

Tim Macer Reviews Techneos Entryware 6

The October, 2006 issue of Research Magazine contains a review by Tim Macer of Techneos Entryware 6, a software package that works primarily with Palm handhelds (but also with Microsoft based handhelds) to create surveys and collect data in the … Continue reading →

Posted on October 5, 2006 by Mark Kupferman | Tagged , , , , , | Leave a comment

Consumers Rebel Against Marketers’ Endless Surveys

Last week 30 of the top executives in market research met for a rountable at the Research Industry Summit for Improving Respondent Cooperation. It would appear that response rates of less than 10 percent are becoming more common, with reports … Continue reading →

Posted on October 1, 2006 by Mark Kupferman | Tagged , , , , , , , | Leave a comment