Monthly Archives: October 2006

Volunteer vs. Random Online Survey Panels

Research provider Knowledge Networks (Menlo Park, CA) has published an interesting nine page white paper entitled The Decisions Maker’s Guide to Online Research. Although the document is clearly geared towards illustrating how the Knowledge Networks panel methodology is better than … Continue reading →

Posted on October 23, 2006 by Mark Kupferman | Tagged , , , , , | Leave a comment

Using Research Portals to Disseminate Results

Ray Poytner of The Future Place Blog recently posted an article entitled "The Push/Push Dichotomy – or why most reportals fail." It considers the value of "research portals" — which, by the way, refers to web sites set up by … Continue reading →

Posted on October 23, 2006 by Mark Kupferman | Tagged , , , , | Leave a comment

SurveyMania.com and paid survey takers

SurveyMania.com certainly isn’t the first web site to collect information about different companies that pay/reward people for taking surveys, but their recent press release and their relatively full-feature web site make really makes you stop and think about online survey … Continue reading →

Posted on October 23, 2006 by Mark Kupferman | Tagged , , | Leave a comment

Overview of SPSS Dimensions

SPSS recently announced the release of SPSS Dimensions 4.0, the latest incarnation of its enterprise survey and analysis suite that does everything from helping you create surveys to analyzing the data to generating reports. Before looking into the new features … Continue reading →

Posted on October 22, 2006 by Mark Kupferman | Tagged , , , , , | Leave a comment

Tim Macer presentation on Multi-Model Research

About a year ago Tim Macer gave a presentation at the SPSS Directions Conference entitled “Weaving, not drowning: An update on take-up and best practices in Mixed- and Multi- mode research.” Long, perhaps even academic sounding title, but actually extremely … Continue reading →

Posted on October 22, 2006 by Mark Kupferman | Tagged , , , , | Leave a comment

Pitfalls of New Product Development Research

Danielle Rodgers of Small Business Branding posted an interesting and thoughtful commentary about the potential benefits and pitfalls of using marketing research to make decisions in the new product development process. Her observations, which she follows up on with detailed … Continue reading →

Posted on October 21, 2006 by Mark Kupferman | Tagged , , | Leave a comment

Mobile Transit Authority and scenarioDNA announce mDive mobile survey solution

Atlanta-based Mobile Transit Authority (MTA) and New York-basedscenarioDNA have launched a new mobile opinion solution called mDive, a turnkey mobile-based market research tool that engages consumers on the cell phones. The service works by using MTA’s mobile research platform to … Continue reading →

Posted on October 21, 2006 by Mark Kupferman | Tagged , , , , , | Leave a comment

Perseus hosts webcast on incentive strategies

In my experience, the use of incentives, whether it is the opportunity to win a prize in a drawing/sweepstakes or points towards some kind of special reward, can make a big difference in the response rate to an online survey. … Continue reading →

Posted on October 21, 2006 by Mark Kupferman | Tagged , , , , , | Leave a comment

Case Study: John Lewis collecting customer feedback with eDigitalResearch

eDigitalResearch today released a press release highlighting their relationship with U.K. based department store John Lewis, who is using their system to collect and report on real-time customer satisfaction related issues. eDigitalResearch’s Satisfaction Suite collects customer purchase information from the John Lewis … Continue reading →

Posted on October 21, 2006 by Mark Kupferman | Tagged , , , , | Leave a comment

MarketTools Introduces Zoomerang Online Focus Groups

MarketTools has introduced Zoomerang Online Focus, a full-service online focus group service that provides participant recruitment, moderation and reporting. The service looks fairly easy to use and similar in process to traditional focus groups: First Zoomerang creates a discussion guide … Continue reading →

Posted on October 21, 2006 by Mark Kupferman | Tagged , , , , , , , , | Leave a comment