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Kupferman.com is maintained by Mark Kupferman of Orlando, Florida (USA) and features reviews, news and trends in marketing research technology as well as other topics and subjects that interest Mark.
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- Senior SQL Analyst/Web Developer: http://t.co/1UqMoFSl 07:10:13 PM January 31, 2012 from LinkedIn ReplyRetweetFavorite
- Social Media Timing: Should You Tweet Morning, Noon or Night? http://t.co/06v17Yuc 04:52:27 AM January 30, 2012 from Reeder ReplyRetweetFavorite
- Facebook Might Unveil Timeline Brand Pages On Feb. 29 http://t.co/EqYar3Vp 04:50:04 AM January 30, 2012 from Reeder ReplyRetweetFavorite
- Reading: "Google Algorithm Update Favors User Experience, frowns on too many ads above the fold."( http://t.co/tixgAkAd ) 06:46:26 AM January 22, 2012 from TwitThis ReplyRetweetFavorite
- How to encourage speeding in your surveys #MRX http://t.co/4mPbkNb3 01:56:41 PM January 13, 2012 from Reeder ReplyRetweetFavorite
- Majority of Shoppers Distrust Facebook Stores http://t.co/OmFatHTx via @marketingcharts 05:49:27 PM December 29, 2011 from Tweet Button ReplyRetweetFavorite
- Email Is The New Social http://t.co/1StjzVN3 01:55:43 AM December 08, 2011 from Reeder ReplyRetweetFavorite
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Recent Posts
Monthly Archives: September 2006
Decision Tree for Choosing a Qualitative Method
Susan Abbott of Customer Experience Crossroads has made available an interesting and useful decision tree to help you select the qualitative research methodology most appropriate to your project. You decide whether you need group interaction or no group interaction, synchronous discussion … Continue reading
Using Blogs as Communities for Research
Better Business Blogging discusses a recent BusinessWeek article about the trend among high profile companies such as GSK, Kraft and Hewlett Packard of using online communities to research the perception of thier brands and the development of new products. Read … Continue reading
MediaAnalyzer Opens U.S. Office
Germany-based MediaAnalyzer, whose unique AttentionTracking methodology combines survey research and eye tracking to monitor and understand the effectiveness of print advertising creative, web-page design and online ad effectiveness (as well as advertising via TV, direct mail, outdoor and other communications … Continue reading
Improving Communications Between Questionnaire Designers and Survey Programmers
Phil and Ken Berry of BayaSoft recently gave a presentation at the 2006 American Marketing Association Research Conference designed to "equip market researchers with the tools and knowledge to design questionnaire documents that can be easily converted into online surveys, … Continue reading
TiVo Announces Advertising Research Deal
TiVo and Information Resources Inc. have announced a new service that will link consumer DVR viewing patterns to purchase decisions. The service, called "IRI TiVo Consumer Insights Suite," will identify the DVR sales impact for individual products and brands based … Continue reading
Perseus and WebSurveyor win CRM Rising Star
Perseus Development Corporation and WebSurveyor, combined under a newly formed holding company funded by Austin Ventures, announced today they were selected as a winner of the CRM Rising Star award by the editors of CRM Magazine. Perseus Development Corporation is … Continue reading
SPSS 15: Has Bells and Whistles, Will Go Mainstream?
New article by Stephen Swoyer today on the The Data Warehousing Institute web site about SPSS’s goal of becoming more "mainstream," partly based on the results of its integration of desktop analytic applications and server-based predictive analytics applications such as … Continue reading
Review of ObjectPlanet’s Opinio 5
Opinio 5 is a well-designed, easy to use and highly customizable internet survey system published by Oslo, Norway based ObjectPlanet. The software, which is available both as a hosted service and as an application you can install on your own … Continue reading
September 16, 2006
Tagged advanced survey software, attractive-surveys, branching, custom-reports, easy-to-use, email-management, extensible, free trial, good-reporting-engine, Internet Survey Software, multi-language, multi-user, pricing-medium-cost, question-randomization, Reviews, SDK, web-based
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Tim Macer reviews E-Tabs Autograph 2.0
U.K. based Research journal reviewer Tim Macer recently published a review of ETabs AutoGraph 2.0, a program designed to assist in the “desktop creation of indivudual or repetitive charts and tables from most industry-standard tables for output to Excel or … Continue reading