Improving The Look of Your Company Logo on Facebook

Numerous companies have established their presence on Facebook and it surprises me that so many of them allow their logos — the image that defines them and captures their essence — to get cut off when displayed as thumbnails on fan interest listings or wall postings. By following just a few guidelines it is possible to have your company logo look great on Facebook — as a profile picture and as a thumbnail. Continue →

Posted on January 20, 2011 by Mark Kupferman | Tagged , , , , , | 4 Comments

Universal Orlando Research Job Openings

Universal Orlando is hiring for two consumer research analysts and one programmer (who will specifically focus on consumer research related online and database programming). If you’re interested or think you know someone who might be interested please don’t hesitate to send them to www.universalorlandoresearch.com/jobs. These are permanent, full-time positions located in Orlando, Florida.

Posted on December 18, 2010 by Mark Kupferman | Tagged , , | Leave a comment

Apps on my iPad (Mini-Reviews)

In case anyone cares and is looking for a little bit of guidance as to what kind of Apps you might want for your iPad, here are a list of all of the Apps presently on mine. If you have any questions about any of the apps please feel free to send me a note. These are in no particular order.

Calcbot - Beautiful calculator application that comes with a “paper tape.” Also makes satisfying clicking sounds when you press the buttons.

Pandora - Great music program, especially with the annual subscription. Especially like the fact it “syncs” my music preferences between my PC, my Ipad and my phone.

GPS Drive HD - Great GPS application. I signed up for an annual subscription. It is very easy to use, very easy to save locations you visit frequently, and has the capabilities to “simulate” your drive before you go. Also allows you to select playlists and play music without leaving the application. Continue →

Posted on December 4, 2010 by Mark Kupferman | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Real E-Mail and Zip Code Validation for Surveys

Why don’t more survey software packages offer zip code validation or real e-mail address validation? I don’t just mean syntax validation — anyone can offer that (although it is interesting that not everyone does). I mean real zip code validation where the postal code is looked up in a database or an e-mail address is tested as soon as it is entered to verify that it is real. It seems that both of these  features would be easy to implement and would be of much use to the client. Continue →

Posted on August 24, 2010 by Mark Kupferman | Tagged , , , , , , | 2 Comments

IBM SPSS Statistics 19 New Features

IBM/SPSS have posted to their web site the features of IBM SPSS Statistics 19, the latest version of SPSS for 2010 (known briefly for a time as PASW Statistics). New features include general linear mixed models, faster performance, a statistics web portal, automated linear models, a few syntax editor improvements, default measurement levels, a few new direct marketing capabilities and integration with the (new) IBM SPSS Collaboration and Deployment Services system. Continue →

Posted on August 17, 2010 by Mark Kupferman | Tagged , , | 2 Comments

JayBird Wireless Sportsband Bluetooth Headphones

In my continuing effort to promote products and things that I like, I just wanted to say a few nice words about the JayBird Sportsband Bluetooth Headphones (SB2). I originally bought a set of these when they were first released in the beginning of January, 2010 and have really enjoyed owning them ever since! They work with my computer, my phone, my iPod, my iPad and my television set. They sound good, the fit comfortably, and they take a beating. Continue →

Posted on July 28, 2010 by Mark Kupferman | Tagged , , , , , , , , , , | 3 Comments

IBM SPSS Statistics 19.0 Thoughts

The release of IBM SPSS Statistics 19.0 is in the offing, so I thought I taken my traditional opportunity to rant about the Java platform that SPSS moved to after version 15 and offer a few suggestions regarding what SPSS could do to make me want to switch to SPSS 19 when it is released. Variable Folders and cleaner, simpler cut/paste options would go a long way to get me past my intense dislike of the Java-based interface. Continue →

Posted on July 24, 2010 by Mark Kupferman | Tagged , , , , | 12 Comments

Flipboard for iPad is Beautiful

I’ve tried several different news readers on my iPad, and it wasn’t until I tried Flipboard that I fell in love. Flipboard bills itself as a “personalized, social magazine” and it really is. It looks like a magazine. You even flip pages like a magazine. And it is just plain beautiful. Continue →

Posted on July 23, 2010 by Mark Kupferman | Tagged , , , , , | 1 Comment

Just One Mark Kupferman in the USA?

Have you visited the program HowManyOfMe.com? It allows you to enter any name and instantly see how many of the 309 million people in the United States share that name. It says that there is only one Mark Kupferman in the United States. It is based on statistical data from the US Census Bureau, so it must be right. Continue →

Posted on July 21, 2010 by Mark Kupferman | Tagged , | Leave a comment

Replicating Multiple Conditional Display Variables in Sawtooth using Javascript

Version 6.4 of Sawtooth Software’s SSI Web allows you to use conditional relationships to display specific text based on the combination of up to four separate attributes. However, for a recent project I did where I needed to combine the results of seven attributes in order to display a certain price, the built in capabilities wasn’t enough and I had to use Javascript to achieve my goal. In case anyone is interested, here is (basically) how I did it. Continue →

Posted on July 21, 2010 by Mark Kupferman | Tagged , , , , | Leave a comment