Facebook’s Edgerank Changes Problematic for Brands

Where does anyone get the idea that building a Facebook fan base (or any social media fan base) is free? Companies have spent a lot of money to get their customers to “Like” their pages on Facebook because they had been led to believe that Facebook was a good way to keep in touch with them. With Facebook’s recent changes to how they determine what to put in the newsfeed, reach is so low it really is a question as to whether it makes sense to push people to engage on Facebook. Continue →

Posted on November 24, 2012 by kupferman | Tagged , , , | Leave a comment

Online Marketing Mix for Small Businesses

For a business looking to enter the online world – How would you rank the importance of the following: A) – Website B) – Blog C) – Email Marketing D) – Social Stream Interaction? Your web site should be your first priority, since it will be the nexus of all of your online marketing efforts (whether you are email marketing, social media marketing, search engine marketing, or whatever — it will/should all point back to your web site). Make sure you have a good website that you believe captures the essence of who you and your company are and the service you provide. Continue →

Posted on October 7, 2012 by kupferman | Tagged , , | Leave a comment

How To Apply For a Writing Job You Really Want

I’ve received about 150 applications for a couple of writing positions I’m hoping to quickly fill. Reviewing so many resumes at once does give you some perspective into what applicant strategies seem more effective than others — albeit based only on the responses I’m having to the applications I’m reviewing. Continue →

Posted on April 29, 2012 by kupferman | 1 Comment

Improving The Look of Your Company Logo on Facebook

Numerous companies have established their presence on Facebook and it surprises me that so many of them allow their logos — the image that defines them and captures their essence — to get cut off when displayed as thumbnails on fan interest listings or wall postings. By following just a few guidelines it is possible to have your company logo look great on Facebook — as a profile picture and as a thumbnail. Continue →

Posted on January 20, 2011 by kupferman | Tagged , , , , , | 4 Comments

Apps on my iPad (Mini-Reviews)

In case anyone cares and is looking for a little bit of guidance as to what kind of Apps you might want for your iPad, here are a list of all of the Apps presently on mine. If you have any questions about any of the apps please feel free to send me a note. These are in no particular order. Continue →

Posted on December 4, 2010 by kupferman | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Real E-Mail and Zip Code Validation for Surveys

Why don’t more survey software packages offer zip code validation or real e-mail address validation? I don’t just mean syntax validation — anyone can offer that (although it is interesting that not everyone does). I mean real zip code validation where the postal code is looked up in a database or an e-mail address is tested as soon as it is entered to verify that it is real. It seems that both of these  features would be easy to implement and would be of much use to the client. Continue →

Posted on August 24, 2010 by kupferman | Tagged , , , , , , | 3 Comments

IBM SPSS Statistics 19 New Features

IBM/SPSS have posted to their web site the features of IBM SPSS Statistics 19, the latest version of SPSS for 2010 (known briefly for a time as PASW Statistics). New features include general linear mixed models, faster performance, a statistics web portal, automated linear models, a few syntax editor improvements, default measurement levels, a few new direct marketing capabilities and integration with the (new) IBM SPSS Collaboration and Deployment Services system. Continue →

Posted on August 17, 2010 by kupferman | Tagged , , | 4 Comments

JayBird Wireless Sportsband Bluetooth Headphones

In my continuing effort to promote products and things that I like, I just wanted to say a few nice words about the JayBird Sportsband Bluetooth Headphones (SB2). I originally bought a set of these when they were first released in the beginning of January, 2010 and have really enjoyed owning them ever since! They work with my computer, my phone, my iPod, my iPad and my television set. They sound good, the fit comfortably, and they take a beating. Continue →

Posted on July 28, 2010 by kupferman | Tagged , , , , , , , , , , | 5 Comments

IBM SPSS Statistics 19.0 Thoughts

The release of IBM SPSS Statistics 19.0 is in the offing, so I thought I taken my traditional opportunity to rant about the Java platform that SPSS moved to after version 15 and offer a few suggestions regarding what SPSS could do to make me want to switch to SPSS 19 when it is released. Variable Folders and cleaner, simpler cut/paste options would go a long way to get me past my intense dislike of the Java-based interface. Continue →

Posted on July 24, 2010 by kupferman | Tagged , , , , | 13 Comments

Flipboard for iPad is Beautiful

I’ve tried several different news readers on my iPad, and it wasn’t until I tried Flipboard that I fell in love. Flipboard bills itself as a “personalized, social magazine” and it really is. It looks like a magazine. You even flip pages like a magazine. And it is just plain beautiful. Continue →

Posted on July 23, 2010 by kupferman | Tagged , , , , , | 1 Comment